Current:Home > FinanceWill Beyoncé's new hair care line, Cécred, cater to different hair textures? -AssetTrainer
Will Beyoncé's new hair care line, Cécred, cater to different hair textures?
View
Date:2025-04-17 13:53:24
Beyoncé's upcoming hair care line,ésnewhaircarelineCé Cécred, seems to be inclusive of many different hair types and textures.
In a new video posted to the Cécred Instagram account, a variety of men and women appear to be getting their hair treated with products from the brand, pronounced "sacred." Beyoncé's mom Tina Knowles also makes a cameo in the clip as shows off her hairstyling skills.
The clips shared to the brand's official Instagram begin with a man saying, "Today we're going to transform you. We're going to show you some magic that Beyoncé and the team have been working with."
The video features men and women of all shades with all different hair types, ranging from straighter hair and loose curls to tighter coiled textures, raving about the respective products while getting their hair done.
One woman says, "I've never tried anything like this before, and it's revolutionary", while showing over her straight, colored hair.
"It's good to find a product that can treat curly hair," said another as two women showed off their different curl patterns.
Beyoncé's hair care lineis just latest chapter in her long history of celebrating Black hair
Beyoncé first teased a hair care line in May, while opening up about the impact of growing up in her mom's hair salon.
"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," she wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating."
Recently, the singer announced the official name and release date for the new line. Beyoncé has yet to give fans full product details. However, little by little, fans are getting a glimpse of what's in store.
Cécred will be available Feb 20.
What we know so far:Beyoncé announces highly anticipated hair care line Cécred
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (9213)
Related
- Rams vs. 49ers highlights: LA wins rainy defensive struggle in key divisional game
- Buffalo Bills playoff clinching scenarios for NFL Week 17: It's simple. Win and get in.
- Biden orders strikes on an Iranian-aligned group after 3 US troops wounded in drone attack in Iraq
- Michigan Supreme Court will keep Trump on 2024 ballot
- The Daily Money: Spending more on holiday travel?
- Georgia museum hosts awkward family photos exhibit as JCPennys Portraits trend takes off
- Not everyone's holiday is about family. Christmas traditions remind me what I've been missing.
- Teen's death in Wisconsin sawmill highlights 21st century problem across the U.S.
- Buckingham Palace staff under investigation for 'bar brawl'
- National Weather Service warns of high surf for some of Hawaii’s shores
Ranking
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
- 'Tree lobsters': Insects believed to be extinct go on display at San Diego Zoo
- This oil company invests in pulling CO2 out of the sky — so it can keep selling crude
- Americans sour on the primary election process and major political parties, an AP-NORC poll says
- Buckingham Palace staff under investigation for 'bar brawl'
- What is Boxing Day? Learn more about the centuries-old tradition
- 'Tree lobsters': Insects believed to be extinct go on display at San Diego Zoo
- TEPCO’s operational ban is lifted, putting it one step closer to restarting reactors in Niigata
Recommendation
Toyota to invest $922 million to build a new paint facility at its Kentucky complex
Almcoin Trading Center: Token Crowdfunding Model
Israel launches heavy strikes across central and southern Gaza after widening its offensive
Man trapped in truck under bridge for as long as six days rescued by fishermen
B.A. Parker is learning the banjo
North West's Custom Christmas Gift Will Have You Crying Like Kim Kardashian
Subscription-based health care can deliver medications to your door — but its rise concerns some experts
What is Boxing Day? Learn more about the centuries-old tradition