Current:Home > NewsTom Hanks alleges dental company used AI version of him for ad: 'Beware!!' -AssetTrainer
Tom Hanks alleges dental company used AI version of him for ad: 'Beware!!'
View
Date:2025-04-13 18:14:28
Will the real Tom Hanks please stand up?
The "Elvis" actor, 67, claimed on Instagram Sunday that a dental company used a computer-generated video of him without his permission.
"BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it," Hanks wrote over a screenshot of the advertisement.
He did not reveal which company used his likeness for their advertisement.
USA TODAY reached out to reps for Hanks for comment.
The latest use of the Oscar-winning actor comes five months after he discussed the morality of AI and the possibility of his likeness being used for acting after he dies.
"Anybody can now recreate themselves at any age they are by way of AI or deep fake technology," he said on "The Adam Buxton" podcast in May. "I could be hit by a bus tomorrow and that’s it, but my performances can go on and on and on."
Hanks elaborated that aside from a project labeling a posthumous movie with him as AI, "there'll be nothing to tell you that it's not me and me alone and it's going to have some degree of lifelike quality."
He added: "That's certainly an artistic challenge, but also a legal one."
Podcast host Adam Buxton insisted that audiences would be able to tell the difference, especially in some stylistic choices that Hanks makes that AI would not pick up.
"Without a doubt people will be able to tell, but the question is, will they care?" Hanks responded. "There are some people that won't care, that won't make that delineation."
The morality of AI in the entertainment industry is sparking "discussions going on in all of the guilds, all of the agencies, and all of the legal firms in order to come up with the legal ramifications of my face and my voice and everybody else’s being our intellectual property," the actor added.
Tom Hanks reacts to AI:Actor says some people 'won't care' if an computer-generated version of him continues acting after death
AI has been an ongoing concern in Hollywood for both actors and screenwriters.
The Writers Guild of America board unanimously voted to affirm the strike-ending deal on Wednesday with the Alliance of Motion Picture and Television Producers, the group that represents studios, streaming services and production companies in negotiations.
According to a WGA statement, writers earned increased pay, health and pension contributions with the contract extension as well as new foreign streaming residuals, and viewership-based streaming bonuses. There are also assurances against AI, a particular point of contention in the negotiations.
Contributing: Bryan Alexander
Hollywood writers' strike to endas union leadership OKs deal
veryGood! (96665)
Related
- 'We're reborn!' Gazans express joy at returning home to north
- Benefit Cosmetics 2 for 1 Deal: Get Natural-Looking, Full Eyebrows With This Volumizing Tinted Gel
- Before there was X, Meta, Qwikster and New Coke all showed how rebrands can go
- Prosecutor involved in Jan. 6 cases says indictment has been returned as Trump braces for charges
- Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
- Adrift diver 6 miles offshore from the Florida Keys rescued by off-duty officers
- Poorly designed crossing contributed to fatal 2022 Missouri Amtrak derailment, officials say
- Driver accused of gross negligence in crash that killed actor Treat Williams
- Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
- X marks the lawsuit: Elon Musk’s social media company sues nonprofit highlighting site’s hate speech
Ranking
- 'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
- Mega Millions jackpot at $1.25 billion, fourth-largest in history: When is next drawing?
- A wasted chance to fight addiction? Opioid settlement cash fills a local budget gap
- Former USMNT and current Revolution head coach Bruce Arena put on administrative leave
- Taylor Swift makes surprise visit to Kansas City children’s hospital
- Carli Lloyd blasts USWNT again, calls play 'uninspiring, disappointing' vs. Portugal
- Documents Reveal New Details about Pennsylvania Governor’s Secret Working Group on Greenhouse Gas Emissions
- Takeaways from the Trump indictment that alleges a campaign of ‘fraud and deceit’
Recommendation
Arkansas State Police probe death of woman found after officer
Amateur baseball mascot charged with joining Capitol riot in red face paint and Trump hat
10 injured after stolen vehicle strikes pedestrians in New York City, police say
Bed Bath & Beyond returns as online only home furnishings brand
Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
Trump allies charged with felonies involving voting machines
Takeaways from the Trump indictment that alleges a campaign of ‘fraud and deceit’
ESPN's Pat McAfee apologizes, then defends his post about Larry Nassar, Michigan State